{"id":384,"date":"2019-01-02T19:56:55","date_gmt":"2019-01-02T17:56:55","guid":{"rendered":"http:\/\/plumgum.lt\/?page_id=384"},"modified":"2019-01-09T11:20:37","modified_gmt":"2019-01-09T09:20:37","slug":"logotipai","status":"publish","type":"page","link":"https:\/\/plumgum.lt\/?page_id=384","title":{"rendered":"Logotip\u0173 k\u016brimas"},"content":{"rendered":"<p>Logotipas kogero yra svarbiausia J\u016bs\u0173 firmos \u012fvaizd\u017eio detal\u0117. Tai J\u016bs\u0173 firmos veidas, kur\u012f \u017emon\u0117s tapatina su J\u016bs\u0173 \u012fmone. Tai yra neatsiejama J\u016bs\u0173 verslo dalis, tod\u0117l labai svarbu, kad \u012fmon\u0117s logotipas:\u00a0Atitikt\u0173 J\u016bs\u0173 \u012fmon\u0117s dvasi\u0105, tikslus, kredo; \u00a0Sukurt\u0173 patikimumo jausm\u0105, kokyb\u0117s poj\u016bt\u012f;\u00a0I\u0161skirt\u0173 Jus i\u0161 konkurent\u0173;\u00a0B\u016bt\u0173 originalus, bet kartu lengvai suvokiamas ir atpa\u017e\u012fstamas;\u00a0Lengvai pritaikomas visuose media kanaluose.<\/p>\n<p>Kuriant logotip\u0105, pirmiausia \u012fsigilinama \u012f rink\u0105, kuriai jis bus skirtas. Firminis stilius ir atpa\u017e\u012fstamumas da\u017eniausiai siejamas su bendromis \u012fmon\u0117s ar organizacijos stiliaus spalvomis. B\u016btent tod\u0117l, pasirinkus netinkam\u0105 spalv\u0173 palet\u0119, da\u017enai susiduriama su problema \u2013 kuriam\u0105 \u012fvaizd\u012f klientai tapatina su konkurentais.\u00a0Logotip\u0173 k\u016brimas \u2013 tai ilgas ir daug resurs\u0173 reikalaujantis darbas: \u012fsigilinama \u012f kliento norus bei pageidavimus, atliekama rinkos analiz\u0117 (konkurentai, s\u0117kmingai veikiantys logotipai, rinkoje vyraujan\u010dios tendencijos ir pan.), o remiantis analize dizaineris pradeda pie\u0161ti ir maketuoti eskizus. I\u0161 pateikt\u0173 eskiz\u0173, keli originaliausi atrenkami ir pateikiami klientui, kuris i\u0161sirenka labiausiai patikus\u012f logotip\u0105 ir atsi\u017evelgus \u012f pastabas (jeigu toki\u0173 yra) \u2013 sukuriamas finalinis variantas. Klientui logotipas pateikiamas visais populiariausiais formatais (.jpg, .png, .cdr, .eps, .ai) .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logotipas kogero yra svarbiausia J\u016bs\u0173 firmos \u012fvaizd\u017eio detal\u0117. Tai J\u016bs\u0173 firmos veidas, kur\u012f \u017emon\u0117s tapatina su J\u016bs\u0173 \u012fmone. Tai yra neatsiejama J\u016bs\u0173 verslo dalis, tod\u0117l labai svarbu, kad \u012fmon\u0117s logotipas:\u00a0Atitikt\u0173 J\u016bs\u0173 \u012fmon\u0117s dvasi\u0105, tikslus, kredo; \u00a0Sukurt\u0173 patikimumo jausm\u0105, kokyb\u0117s poj\u016bt\u012f;\u00a0I\u0161skirt\u0173 Jus i\u0161 konkurent\u0173;\u00a0B\u016bt\u0173 originalus, bet kartu lengvai suvokiamas ir atpa\u017e\u012fstamas;\u00a0Lengvai pritaikomas visuose media kanaluose. Kuriant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/portfolio-page.php","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-384","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/pages\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumgum.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=384"}],"version-history":[{"count":26,"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/pages\/384\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/pages\/384\/revisions\/490"}],"up":[{"embeddable":true,"href":"https:\/\/plumgum.lt\/index.php?rest_route=\/wp\/v2\/pages\/40"}],"wp:attachment":[{"href":"https:\/\/plumgum.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}